On January 22, 2020, at 6 Laimas Street in Ādaži, a time capsule has been placed in the new “Laima” production facility, storing good wishes from The Minister of Agriculture of the Republic of Latvia, Kaspars Gerhards, “Orkla” group and “Orkla Latvija” team, Ādaži Municipality and “Merks” construction company’s representatives.
On October 7, 2019 Orkla Latvija, together with employees of Laima production facility, representatives of Ādaži Municipal Council and construction company “Merks”, celebrated the topping out of the new Laima production facility in honour of the commencement of the last phase of construction.
In honour of the upcoming centenary of Latvia, the legendary Laima clock in the centre of Riga has been restored. The Laima clock has been counting time since 1924, but since December 2017, in round hours, it delights citizens with their favourite tunes by Raimonds Pauls, played by Maestro himself in honour of the event.
Orkla Confectionery & Snacks Latvija will make a multi-million investment in the construction of a new, modern, multi-functional production facility in Latvia, Ādaži city. New production facility will provide Orkla Confectionery & Snacks Latvija with growth opportunities that correspond with the long-term strategic vision of the company’s development in Latvia in terms of production size, scale and capacity. The total investment in the new production facility and further development of Orkla Confectionery & Snacks Latvija will be up to EUR 20 million within a three-year period.
The most popular brand of sweets, “Laima”, gets a new visual identity.
“Laima” brand is added to SIA “Orkla Confectionery and Snacks Latvija”, one of the leading confectionery and snack companies in the Baltic States representing historic brands like “Selga”, “Staburadze”, “Ādažu īstie Čipsi”, “The original Taffel snacks”, “Old Town Bakery”, “Pedro”, “Mammas”, “Laima” Chocolate Museum.
Opening of “Laima” Chocolate Museum.
“Saldumu pilsēta” (City of Sweets), a film revealing the history of Latvian confectioners and “Laima” from the very beginning, experiences its première.
Chocolate Room is opened, later serving as the basis for “Laima” Chocolate Museum.
“Laima” clock in the centre of Riga is reconstructed.
“Uzvara” is merged with the sweets manufacturer “Laima”, and thus products like zephyr and caramels get a new brand.
Just like on other special events, “Laima” releases assorted sweets specially for the Olympic Games in Moscow.
As demand for sweets increases, Latvian sweets factories are made more specific, thus “Laima” focuses on chocolate products, while “Uzvara” (former “Geginger”) manufactures caramel, zephyr, pastille, and halva.
“Laima” manufactures 169 various sweets, including candies “Serenāde”, “Trifele”, “Sarkanā Magone”, “Vāverīte”, and “Prozit”.
“Laima” is nationalised, Geginger’s sweets factory is renamed “Uzvara”.
There are five stores of “Laima” brand in Riga, while the total number of stores in other Latvian cities reaches 10. Sweets of “Laima” are exported to the USA, Great Britain, Africa, France, and Sweden.
Latvian government purchases shares of AS “Rigerts” and “Laima” and merges the factories, therefore it would be fair to say that contemporary “Laima” chocolate production skills date back to 1870 when the Riegert’s factory was founded.
Confessing love to his woman, a chocolatier of “Laima” creates an original candy named “Serenāde”.
The “Great Clock” in the centre of Riga gets the logo of “Laima” and as of this moment is known as “Laima” clock.
Construction of the administrative building of “Laima” designed by Staņislavs Borbals, on the corner of streets Miera and Palīdzības, is completed.
Sweets manufacturer “Laima” produces various types of sweets – including chewing gum.
The founders of “Maķedonija” form a new joint stock company called “Laima”.
A clock that was initially known to the public as the “Great Clock” is installed in the centre of Riga.
Several Hebrew merchants establish a factory of sweets, “Maķedonija”, with only four employees initially. The factory was located in Riga, Miera Street. The company grew rapidly, expanded its activity, and in 1930 it employed already 500 people.
Geginger’s factory is founded. It manufactures everything from chocolate to canned fish. Geginger’s factory became the main competitor of Riegert’s factory.
In Riga, 4 Zaļā Street, Theodor Riegert opens the first chocolate factory in Latvia. Over the years, Riegert’s factory became one of the largest sweets manufacturers in the Baltic States and Russia.